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Triple bottom line
How does a business measure success? The conventional way is simple: profit. The bottom line has typically been a purely financial one, but this concept, which is rapidly growing in popularity, is about gauging corporate success on three fronts: financial, social, and environmental. In other words, executives are concerned not only about money but also about the impact their business actions have on people and the planet. Proponents of the triple bottom line say that only by making these values part of the core of business operations can companies survive in our changing world. And they are finding that consumers have a willingness to spend their money in support of responsible businesses. |