In the forest of anonymous brands offering natural textiles in earthy hues, West Elm stands out as a different sort of tree: vividly colored and very well known. This fall, the five-year-old retailer and catalog vendor added a line of organic textile products for bath and bedroom to its sleek collection of home furnishings. In addition to offering some bedding in the traditional undyed, natural colors of organic cotton, West Elm distinguishes its towels and sheets with vibrant colors like ozone (electric blue), pomegranate (rich red), and copperplate (deep orange). "We say here that we're going green," notes West Elm's public-relations manager, Kate Mulhearn. She pauses before adding, "And red, and orange, and blue...."

Beyond their affordability, the plush towels ($22 for a bath sheet, $8 for a set of two washcloths), bath mats ($19, square or round), and sheets ($29 to $129) are made from cotton grown without pesticides and herbicides, and colored with dyes that are certified organic by Control Union Certifications (formerly known as Skal International).

Sprucing up your bathroom? Head to West Elm.

Related Resources

Related Articles European Sleep Works- Natural Bedding The Container Store's Eco-Enthusiasm Here's to Solving a Real Drinking Problem- The Green Glass Company See All Related Articles

Related Eco Categories Transportation & Travel Science & Technology Top 10s How to Guides

Topics Home People Health Business Alternative Energy

Tip of the Day Put Your Tin in the Bin Telecommute Once a Week See All Tips

Glossary Particleboard Universal design Polymer House wrap Energy Star Full Glossary

Site Resources Directory Answers Quizzes