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Wal-Mart's Sustainability Initiative

If it seems to you as if Wal-Mart is announcing a new sustainability initiative every week, you're not that far off the mark. Since 2005, the retail giant has incorporated sustainable and energy-efficient practices into its business, including efforts such as high-efficiency retail outlets, employee-driven recycling programs, and an increase in the number of organic, Earth-friendly products on its shelves. In September, Wal-Mart announced that it would be introducing its own Great Value brand of compact fluorescent lightbulbs, or CFLs. (The line is available in 3,000 of the company's superstores.)

Before that, Wal-Mart had been working with General Electric to sell 100 million CFLs by the end of 2007-a goal it reached at the beginning of October.

In-store educational displays that accompany the CFLs discuss the energy savings realized over the life of each bulb (around $35), the longevity of a CFL compared with that of a conventional incandescent (up to 12 times greater), and other facts to help shoppers understand what they're buying. To encourage sales of the eco-friendly product, the stores give CFLs prominent, eye-level display (and 40 percent more shelf space than incandescent bulbs get) and stock CFLs in multiple locations throughout each store.

Not yet available online, the Great Value bulbs are Energy Star-rated, and will be sold in four-packs in all wattages and in six-packs of 13W bulbs.

 
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